Crisis Communications

The challenge with any crisis situation involves reaction. Unfortunately, with most crisis situations, you rarely have time to react in an orderly or thoughtful manner. It’s like trying to put out a fire with a garden hose, being surrounded by flames. This is why you must prepare for the worst possible situation before it happens. Your mind needs clarity in these situations, and a player who practices always performs better on game day. The reality is if you respond to the reporter’s questions with precision and respect, you can walk away unscathed. If you take a proactive approach with the media, you can manipulate the message. The challenge lies in the art of execution.