A reputation takes years to build, but it can be lost overnight. This is why in today’s 24-hour news cycle, it is even more imperative to learn how to effectively manage a message. The media loves stories with conflict and resolution, preferably a David and Goliath tale. But don’t fret if you are an individual, small business owner or middle manager going up against a media giant. It is possible to influence the way your story is told. The challenge lies in learning how to position you, your character and your story before the media has a chance to write it.
For more tips on how to spin the news into your favor, go to www.BeatthePressBook.com
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